Furthermore, the promotion of domestic MICE activities at the Royal Initiative Projects can also help provide an opportunity for domestic MICE travellers to gain first-hand experience and to learn more about the philosophy of Sufficient Economy in many areas throughout the country, while the Meet in the Village online promotion campaign will serve as a mechanism to generate and drive MICE revenue for local communities. TCEB also underscored its MICE Capabilities plans for 2017, which highlights key initiatives such as the development of Thai MICE professionals through the MICE Academy, the development of the Event 101 Curriculum, the promotion of the Academic Exchange Programme with network institutes in Australia and the US, and the organisation of the MICE Academy & Career Day, which provides a platform for MICE education and professional development. MICE professional certificate programmes, including the CEM-- Certified Exhibition Management, and the CMP-- Certified Meeting Professional programmes help uplift Thai MICE professional capabilities to meet international standards. The bureau also emphasises enhanced connections with the Destination Marketing Association International (DMAI) for future collaboration. To drive MICE Sustainability in the national and international arenas, TCEB highlighted the 'Farm to Functions' initiative, connecting Thai organic farmers with Thai MICE operators. Moving forward, Thailand will further drive the Thailand MICE Venue Standard (TMVS) to be recognised at a regional level as a part of the ASEAN MICE Venue Standard (AMVS), while working closely with MICE operators to develop the Food Waste Prevention standard in addition to encouraging Thai MICE operators to adopt the ISOs and TMVS, as well as to provide certificates for certified operators on MICE Standards Day. For 2017, TCEB has expanded its mission in three additional directions, which include 1) To promote TCEB's role as a facilitator fostering partnerships among government, public and private sector organisations, to enhance competitiveness and reduce obstacles and challenges facing the industry such as policy recommendations for legislation development through the Subcommittee for MICE and Public Sector Cooperation and the MICE Industry Strategic Committee; 2) the development of the TCEB SMART BUREAU to help promote environmental approaches and reduce carbon footprints by adopting e-meetings and e-documents (paperless) in addition to implementation of the ISO 22301 Business Continuity Standard; and 3) To promote good governance by targeting the Top 20 positions in the Integrity and Transparency Assessment (ITA) among all government agencies in Thailand. By adapting to global MICE industry trends through the bureau's strategy, action plans and campaigns in 2017, TCEB foresees the creative use of technology and digital disruption in the planning and development of MICE activities to enhance experiences among MICE travellers. In terms of corporate meetings and incentive travels, there will a rise of business travels that also include leisure time-- incorporating the Bleisure Travels & Sustainable Practice. For conventions, events will become bigger, and there will be more regional activities and higher frequency.
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